{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 164: From Special Snowflake To Special Sauce–An Excerpt From Subtle","html":"","width":"100%","height":180,"duration":818,"description":"\n\n\nI avoided confronting my mindset as a business owner for years.\nI figured that, if I got the numbers and the strategy right, I could grow my business without worrying about my own personal development or leadership.\nBut the more I looked around, the more I realized that the entrepreneurs who were excelling in ways I wanted to excel thought differently than I did. They approached their systems, customers, and identity in a way that felt unfamiliar.\nAfter a good long while and plenty of false starts, I realized that mindset was every bit as important to the success of a business as strategy and numbers.\nI’ve been hosting the What Works podcast for over 3 years now and I’ve interviewed over 150 small business owners in my quest to find out what’s working—and what’s not—to grow and manage a business today.\nOver the years, I’ve had the privilege to ask creatives, coaches, tech entrepreneurs, educators, writers, and designers how they approach their businesses. Sure, they’ve given me the nitty-gritty on how things work and why they do things the way they do. But they’ve also given me—and you, our listeners—a front-row seat to how they think.\nTo grow our businesses, the way we think about our businesses needs to grow and evolve, too.\nSure, the business owners I’ve interviewed do things very differently. I’ve talked to people who sell high-end services and those who sell accessible physical goods. I’ve talked to people who are building big teams and those who are going it solo.\nHowever, I’ve noticed that the most successful among them have a similar mindset about key aspects of their businesses. They think pretty similarly about how they tackle problems and create value.\nBut they didn’t start out thinking that way. Their mindsets have evolved over time. Many have even gone through similar identity crises, mindset shifts, and vision overhauls—all because the way they were thinking about their businesses subtly shifted.\nThese subtle mindset shifts are—as I see it—a key...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}