{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Is Anything Real?","title":"Pipeline > Clicks: The Paid Ads Mistake Killing Revenue | Ep. 60 w/ Brian Koffler (D.I.G.S. Marketing)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/81dc1c68\"></iframe>","width":"100%","height":180,"duration":1338,"description":"Brian Koffler (D.I.G.S. Marketing) has a blunt take: paid ads don’t “fail” because of creative...they fail because leaders track the wrong scoreboard.In this episode, we break down:Why ad teams and leadership talk past each other (and how to fix it)The first revenue connection every B2B team should buildHow to identify which campaigns actually create qualified pipeline (not just “conversions”)Why early-stage teams often execute better than bigger orgs drowning in silosA leadership reality check: if you can’t understand it, you can’t lead itConnect with Brian:LinkedIn: https://www.linkedin.com/in/briankoffler/ D.I.G.S. Marketing: https://www.digsmarketing.com/—If you’re building a reality-first growth engine and want to pressure-test what’s real in your system, grab a quick Foundation Call with me. No pitch, just clarity: https://calendly.com/adamwbarney/foundation-call-20min","thumbnail_url":"https://img.transistorcdn.com/Qn6TLpgWpRcPjyPIUKbjo4kO0hmw0xfZwNq28E-eqNw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jYTRk/YjIxZjYwNmEyOGI5/Nzc1ODRjNWM5NjQ3/MjE2NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}