{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Casual","title":"Designing A 404 Page for Backlinks in Real Time","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/81ee7a06\"></iframe>","width":"100%","height":180,"duration":2038,"description":"Brainstorming a pool urine detector 404 page and April Fool's event, I share how to design an engaging sales page for a fake product. Inspired by the myth of a pool urine detector dye, I discuss creating a convincing product to deter pool pee-ers. The sales page includes a hero image, how it works, history of the myth, pop culture references, and statistics on the dangers of pool urine. I also explore the importance of design and storytelling in making the page both believable and entertaining.","thumbnail_url":"https://img.transistorcdn.com/bS4zsVlN6ccZ793Cj6MlIp_0-3DHGoEsoJ_3l1lRsOI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZGI5/YWM3MzkwMzE0ODhj/MjM2NzFiOTNiOTNm/NDkzZi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}