{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Product Marketing Adventures","title":"Leverage Your Community Like An Expedia PMM","html":"","width":"100%","height":180,"duration":2870,"description":"Everyone seems to be talking about community right now, but what does it actually take to build one that people want to be part of? In this episode, Cara Gravett joins us to unpack why community matters more than ever in a landscape full of polished, AI-generated noise, and why belonging can be far more powerful than attention.Cara brings deep experience from Expedia, where she worked across product, partners, and revenue, helping shape growth in complex B2B ecosystems. She now advises companies on how to make product marketing more strategic, and also runs Between Launches, a community built for product marketers to learn from one another and grow together.In our conversation, we explore the difference between an audience and a true community, why smaller and more intentional groups are often more effective, and what Expedia’s Travel Agent Affiliate Program can teach us about building something genuinely useful. Cara also shares a practical lens for approaching community strategy without the fluff.We also touch on where AI can support community building, where it falls short, and why human connection still sits at the centre of it all. Plus, in the messaging critique segment, Cara breaks down Maven Clinic’s positioning and shares a smart reminder about the value of sharper audience focus.LINKSMessaging Critique: https://www.mavenclinic.com/ Connect with Cara: LinkedIn: https://www.linkedin.com/in/cara-gravett/  Connect with Elle:LinkedIn: https://www.linkedin.com/in/elle3izabeth/ Website: https://www.productmarketingadventures.com/","thumbnail_url":"https://img.transistorcdn.com/xba0rfCldfNgoolPwQoydRLsAmxsrCC3S0E67BcQXho/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85NGNj/YzBhOWQzOGYxOWE0/NGY0YWQ1MDc4MmQ3/YzJjYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}