{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Measure Pod","title":"#95 Analytics on form (with Alun Lucas @ Zuko Analytics)","html":"","width":"100%","height":180,"duration":2627,"description":"Full show notes, transcript and AI chatbot - https://shorturl.at/hqFZ0\r\nYou can now watch this episode as a vodcast over on YouTube - https://youtu.be/-7WYFOk3dvc\r\n00:00:00 - Introduction to Alan Lucas and form analytics\r\n00:03:11 - Alan Lucas's background and Zuko Analytics\r\n00:06:28 - Comparing Zuko with GA4 capabilities\r\n00:10:03 - The problem of form analytics longevity\r\n00:13:09 - The continuous need for form optimisation\r\n00:18:49 - The value of a friction score metric\r\n00:26:08 - The impact of tracking limitations on form analytics\r\n00:28:09 - Generative AI and it's potential impact\r\n00:32:05 - The future of form analytics and automation\r\n00:36:01 - The use of forms for qualitative data collection\r\n00:37:47 - Rapid fire questions with Alan Lucas\r\n-----\r\nEpisode Summary:\r\nIn this week's episode of The Measure Pod we spoke with Alun Lucas, the Managing Director at Zuko Analytics. We spoke specifically about webforms, and the optimisation tool Zuko has built to help businesses get a better understanding of when, where and why visitors abandon forms. We also discuss the potential impact of AI on forms, and the benefits of using a dedicated tool as opposed to GA4.\r\n-----\r\nQuotes of the Episode:\r\n\"...What we tend to look at is more a difference in behaviour between cohorts and the you know, the base cohort we look at is the cohort of people who are successfully completing a form and the cohort of people who abandon the form. And if you see a significant difference in behaviour between those two, and I mean statistically significant, then you've got an indicator there's a problem.\" - Alun\r\n\"...I think for me, it would be quite important to be able to view the sub metrics that are being used to make up that quasi-metric, because if you just get that frustration score and you don't know what's contributing to it, you could then make the wrong conclusion.\" - Dara\r\n-----\r\nAbout The Measure Pod:\r\nThe Measure Pod is a weekly podcast hosted by veteran practitioners of...","thumbnail_url":"https://img.transistorcdn.com/MNg0Rb63fATccdjqg1qk-3qBAv_bsbW8YuHRHc46oKk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZThm/ZDQ5OThjM2I4NGFj/OTEyNzVmNjRkYzA0/YWZiMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}