{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | Diageo CEO seeks to 'right-size business' | Foot Locker reinforces role in sneaker | Future of Marketing Briefing: Creator agencies","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8211def6\"></iframe>","width":"100%","height":180,"duration":382,"description":"The FMCG Marketing Daily — August 08, 2026\n\nIn this episode:\n• Diageo's CEO has publicly framed a $1bn savings programme as a strategic repositioning after a period of over-investment — a significant signal about how the world's largest spirits company will allocate marketing resource going forward.\n• Foot Locker's CMO-led brand platform relaunch is a live case study in how a legacy retail brand attempts to reassert cultural relevance at the exact moment its core business model is under pressure.\n• Creator agencies are restructuring themselves as full entertainment production companies — and FMCG brand budgets are increasingly funding the transition, raising urgent questions about control, IP ownership, and return on investment.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}