{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The P2P Soapbox","title":"Aligning Marketing And Field Teams For P2P Success with Wounded Warrior Project's Brandi Glover","html":"","width":"100%","height":180,"duration":1807,"description":"In P2P fundraising, there can often be a disconnect between the excitement marketing generates and the direct recruitment strategies implemented by local field teams. The result? Frustrated participants, overwhelmed staff and missed opportunities to achieve participation goals and build lasting relationships with supporters.But what if marketing and recruitment worked hand-in-hand instead of in silos? What if the goal wasn't just filling the funnel, but ensuring every person who enters it has a meaningful experience?In this episode, Marcie Maxwell talks with Brandi Glover from Wounded Warrior Project, a Marketing Specialist who brings a unique perspective to P2P strategy. Having started as a fundraiser herself before moving into marketing, Brandi understands both sides of the equation—and why trust and alignment between these teams is critical for program success.We’ll also discuss:The crucial difference between marketing and recruitment—and why that distinction matters for program outcomesPractical strategies for balancing lead generation with sustainable participant experiencesHow to set field teams up for success when marketing campaigns exceed expectationsMentioned LinksWounded Warrior Project Carry Forward 5K Stay Connected on LinkedInConnect with BrandiConnect with MarcieConnect with the Peer-to-Peer Professional Forum","thumbnail_url":"https://img.transistorcdn.com/xDGi_yrqADJKVxpnRMoaLw00hA9coGF3KDQz5zjLjRc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQyMTI5LzE2ODU2/NjAzMzAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}