{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Accounting Answers Podcast","title":"Why Likeability Helps Accountants to Help Clients","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/829994e5\"></iframe>","width":"100%","height":180,"duration":677,"description":"On behalf of the Accounting Influencers Broadcast Network, this is the \"Best Practice in Accounting\" show, going live every Thursday. In this show, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation. It's all about developing yourself and your practice with real life examples, stories and case studies of what really works.\n\nEpisode 12. In today's interview, \"Why Likeability Helps Accountants to Help Clients\"\n\nDiscover the importance of likeability in building trust and credibility in your accounting role. The margins for accountants to differentiate from their competition are very small. Whether people actually like you can become a significant factor in whether they hire you, promote you and recommend you. You'll hear 3 specific suggestions that increase likeability to enhance your performance. \n\nAction - Listen to the three suggestions made in this episode and pick just one in your accounting or fintech role to intentionally focus on to be a bit more likeable.\n\nIn this show we cover topics like leadership, trust, performance, differentiation, employer brand, values, vision, strategy, talent, skills development, industry trends, growth, marketing, communication, succession, recruitment, retention, culture, MandA, business models, pricing, digitisation, winning clients, advisory, career development, gen z/millennials, ESG, DEI, CSR, CPE/CPD, professionalism and future proofing.\n\nIt's important that you stay ahead of the game by knowing the drivers of change and disruption in accounting, the behaviours/demands of businesses requiring pivots/services from accountants, the strategies of tech/software vendors in serving CPAs and accountants, the directives, thoughts and influence of regulatory bodies, professional associations and accounting institutes, and the...","thumbnail_url":"https://img.transistorcdn.com/XrZ2P9El52IADik8EmdA3U-oiL4JYr7f9qNn_P6r04A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wODA3/M2I3NzQ0ODkzNThm/YjdmZDRlYWU3N2I2/MDRkMS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}