{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"High Stakes Growth","title":"Jess Hauff: Scaling PrettyLitter From Its DTC Roots Into a Household Name","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/82d0ee6b\"></iframe>","width":"100%","height":180,"duration":2727,"description":"Jess Hauff is the General Manager of PrettyLitter, a cat litter brand acquired by Mars in 2021 that uses silica crystals that change color to flag early signs of health issues in cats.  Expect to hear about: – A Decade in Madrid: Why Jess spent 10 years in Spain before returning to the U.S., and the work culture differences she noticed. – Leading the Merger: How Jess steered PrettyLitter's integration with Mars, and how she got the \"soft tissue\" of culture right. – Becoming a Household Name: How PrettyLitter is expanding into retail and why being on physical shelves builds trust that DTC alone could not. – Building the Leadership Team: The key hires Jess has made – CMO, head of retail sales, R&D leader – to take PrettyLitter to the next level. – There's No Playbook: What Jess changed her mind on after 20 years in ecom, and why she's learning to trust her instincts more. Find Jess on: LinkedIn – https://www.linkedin.com/in/jessicahauff/","thumbnail_url":"https://img.transistorcdn.com/391LG5hv0mWO3ohRrPQLLnjDUAenI5zWUm6SaIRgHNQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYTRi/MWQ5ZmVhMGM3Nzc0/YTEzZjJhNTE5MTJi/YTM0MS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}