{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"How to Win podcast with Peep Laja","title":"Getting more accurate customer feedback with Attentive's Brian Long","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/82dfb9ee\"></iframe>","width":"100%","height":180,"duration":1830,"description":"This week on How to Win: Brian Long, co-founder and CEO of Attentive, an SMS marketing solution. Since being founded in 2016, Attentive had grown to over 1300 employees and recently raised $470M in Series E funding with a total of $866M raised to date. In this episode, we discuss Attentive's vertical focus, obsession with customer feedback, and success with their outbound sales efforts. I share my thoughts on playing in market verticals, adjusting to a rapidly evolving competitive landscape, and how startups should be thinking about their website messaging.","thumbnail_url":"https://img.transistorcdn.com/Q_fMwUWHo4tPx2uw4iDtzmWYAi2h5TryAVNt3AUO4fo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIyNTE3LzE2MjU1/MDE5ODUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}