{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Dave Gerhardt Show (from Exit Five)","title":"[Best of B2B] Devin Reed on Content Strategy (Founder, The Reeder)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/82f6e510\"></iframe>","width":"100%","height":180,"duration":3167,"description":"407 | Original air date: Jun 20, 2023. Devin Reed is the Founder @ The Reeder, previously Director of Content at Clari and Head of Content Strategy at Gong. Dave and Devin talk about his role at Clari and what the content team did. They discuss Gong's early content strategy, how to make long form content work, and what type of content works on LinkedIn today. They also discuss the importance of personal brand, bust some marketing myths, and more.","thumbnail_url":"https://img.transistorcdn.com/qp2EGyx49zNMpcn-IwZXI3v-kD3r0QUel9Kwnpr1jPQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzlh/ODVjZDNmNjY4Mzli/MTFlNzMxZDI4ZmJm/Yzc1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}