{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Improve Your Marketing With Social Proof (4-Step Framework)","html":"","width":"100%","height":180,"duration":3122,"description":"Building trust with social proof is more than just putting reviews on your website and hoping for the best.\nMy guest today is Louis Nicholls, author of The Social Proof Handbook, growth consultant, and the founder of Sales for Founders.\nIn this episode, Louis shares his 4-step framework to improve your sales and marketing with social proof.\nTopics covered:\nWhat is “social proof”?\nExamples of social proof in real life\nWhat social proof can and can’t do\nHow to map out the customer’s journey of your product or service\nHow social proof can help you answer customers’ objections\nThe 7 sources where you can mine social proof\nThe different formats of social proof\nHow to reach out and get people to give you testimonials\nThe biggest mistake people make when utilizing social proof\nWhat Louis thinks marketers should learn for the next 5,10, and 50 years\nResources mentioned:\nGymhopper\nInfluence by Robert Cialdini\nYelp\nFriends\nHow To Use Jobs To Be Done to Read Your Customer’s Minds - Claire Suellentrop\nBuyer Persona: Your Guide to Create 100% Accurate & Detailed Ones - Adele Revella\nGary Vaynerchuk\nFomo\nMark Ritson\nWebsite Personalization: What Is It and How To Get Started - Brennan Dunn\nDouble Your Freelancing\nRightMessage\nThe Brain Audit: How to Sell More - Sean D’Souza\nBaremetrics\nStripe\nLouis’ Twitter","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}