{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | How Athleta is revamping its brand | Why more celebrity-led brands are shutting | Mondelez plant in Ukraine 'hit by","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/83130955\"></iframe>","width":"100%","height":180,"duration":385,"description":"The FMCG Marketing Daily — August 27, 2026\n\nIn this episode:\n• Athleta's CMO is publicly breaking from the brand's previous marketing playbook with a deliberately more provocative fall campaign — a live case study in purposeful repositioning under pressure.\n• The celebrity brand boom is hitting a structural wall — and the lessons for FMCG brand managers who license fame as a shortcut to equity are uncomfortable.\n• A Russian drone strike on a Mondelez factory in north-east Ukraine puts one of the world's largest snack companies directly in an active conflict zone — with immediate implications for supply continuity, brand reputation, and category management.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}