{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Shift & Thrive: CEO Insights on Driving Change","title":"Building a Culture of Trust in Sales & Business Transformation - George Sens - Shift & Thrive - Episode # 115","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/83383a92\"></iframe>","width":"100%","height":180,"duration":3415,"description":"What does it really take to turn a struggling sales organization into a growth engine, and can slowing down actually be the fastest path to results? In this episode of Shift & Thrive, host Natalie Nathanson talks with George Sens, President and CEO of Lurex Bio, about the current reality framework he used to transform go-to-market motions across multiple companies. George shares how shifting sales teams from pitching products to uncovering problems drove significant revenue growth, why he leads on three core principles of transparency, mutual accountability and mutual trust, and how a career setback taught him to ask blunt questions before joining a new organization.\n\nTakeaways:\nSlow down before you act. Observing current reality first builds the insight real transformation requires.\nDeepen discovery before pitching. Shallow discovery sells products, deep discovery sells outcomes.\nTreat transparency as a habit, not a crisis tool. Share financial context consistently, not just when news is bad.\nLead people, manage processes. Tailor leadership to the individual while keeping processes standardized.\nExtend accountability to every function equally. Sales, product and legal all deserve the same standard.\nAsk blunt questions before entering a new partnership or role. Address red flags early rather than hoping they resolve.\nFail fast when a role or partnership isn't working. Waiting only widens the gap you'll eventually have to close.\n\nQuote of the Show:\n\"For me, it really is transparency, mutual accountability, and mutual trust as a leadership style. Once people start to realize that you're gonna adhere to those things, what happens? You create a dynamic work environment where people wanna participate.\" - George Sens\n\nLinks:\nLinkedIn: https://www.linkedin.com/in/georgesens/ \nWebsite: https://lurexbio.com/ \n\nWays to Tune In:\nSpotify: https://open.spotify.com/show/2D1YbT2QhKxIwbREpU7EMb \nApple Podcasts:...","thumbnail_url":"https://img.transistorcdn.com/_i5EPuGYYFp2bHR4XcuJ7-ysReSDO2duiik1rL79vjk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xY2Mz/MDFkOTMwNGU0ZTQ5/NDU4NjQwMTMxOTQx/NzcxOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}