{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The LAB with Bryon Ellington","title":"Building a Real Estate Fanbase: Large-Scale Events with Arshia Kia | The LAB","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/833b2aaf\"></iframe>","width":"100%","height":180,"duration":1359,"description":"Stop working for strangers and start building a fanbase. In this unfiltered breakdown, Arshia Kia, Real Estate Expert at eXp Realty, reveals why your sphere of influence is a goldmine. Learn how he leveraged a background in community engagement to host large-scale events that generate sustainable growth.Real estate is a contact sport, and your ability to connect eye-to-eye is the ultimate competitive advantage in 2026. This episode explores how eXp Realty agents are leveraging large-scale community events and multi-generational relationship strategies to stay relevant in an increasingly digital world.🔥 KEY TAKEAWAYS:✅ The Relationship Ratio: Why Arshia invites 50 \"non-clients\" to his first event and turned every single one into a paying customer.✅ Event Lead Gen: The 20% registration rule—how to calculate your attendee count based on your total database outreach.✅ Multi-Generational Success: Scripts and systems used to turn a 2017 client into a recurring referral source for their adult children.✅ Contact Consistency: Why 3,000 minutes of phone time per month was the fuel for a 12,000-person database.Quick Links:Arshia Kia Instagram: Arshia Kia (@arshiaskia)Free Resource: https://kiarealestate.com/🎓 Visit eXp University: https://www.expuniversity.com/CHAPTERS0:00 – Who is Arshia Kia? (The Federal Government to Real Estate Journey)1:20 – The \"Pouring In\" Philosophy (Relationships Over Transactions)2:18 – Overcoming the Fear of Rejection (The Immigrant Mentality)3:53 – Managing a 12,000-Person Database (Purposeful Systems)6:04 – Pocket PCs to Modern CRMs (The Evolution of Contact Storage)8:11 – Scaling Events (From 300 to 10,000 Attendees)10:43 – Celebration of Spring (Leveraging Cultural Events for Growth)11:57 – The Vendor Partnership Model (Food Vendors and Large-Scale Advertising)14:14 – Registration Data Mining (How to Tag \"Fans\" in Your CRM)15:44 – The \"Entertainer\" Strategy (MCing and DJing for Influence)17:42 – Launching Your First Event with Zero Clients...","thumbnail_url":"https://img.transistorcdn.com/kXJWEDwz55WHQgs4cJfFr1XlrSr5OFNX-M8xvnFSxzc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNTE2/YWRiNmQ1YmUxZGZj/YzRiNmZlMGQ5NThh/MzI0OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}