{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Momcozy Village - Together We Grow","title":"Momfluencers: How Setting Firm Boundaries Online Can Teach Us to Protect Our Time, Energy, and Work","html":"","width":"100%","height":180,"duration":1322,"description":"Many people see being an influencer as a real way to earn money, but what does that actually look like for mom influencers or ‘momfluencers’?\nThe answer is complex, and highlights a bigger issue: how moms set boundaries and find flexibility in their wider work and lives.\nIn this episode of Momcozy Village: Together We Grow, new host Natalie Gouché talks with Chelsea Clark, the founder of momfluence, an agency that connects mom influencers with brands.\nTogether, they talk about how the influencer economy has grown and now offers moms what seems like more flexible work. However, Chelsea points out that the online creator world is not for everyone, and without strong boundaries, burnout can happen very quickly. Many influencers feel pressure to post constantly, including in the evenings and on weekends. Chelsea believes the best approach is to treat influencing like a real job with set hours and time off on evenings and weekends.\nAs a company founder, Chelsea could easily work nonstop, but in reality, she works about 4-5 hours a day. She drops her kids off at school and picks them up, giving her time to spend with them after school. She says being her own boss helps, but anyone can talk with their employer to find more flexibility.\nChelsea emphasizes that being an influencer is not for every mom, especially if you already have a full-time job and childcare responsibilities.\nEpisode Highlights\n\n00:43 – How much does Chelsea actually work?\n01:35 – An introduction to Chelsea’s strong boundaries around work.\n02:45 – Is the world of momfluence as flexible as it sometimes appears?\n04:45 – Does not posting all the time make momfluencers less competitive or ambitious?\n06:53 – At what point should mom’s treat influencing as a job?\n10:57 – What kind of boundaries or flexibility do moms need to do influencer work?\n15:16 – How Chelsea’s boundaries let her find her inner strength.\n17:00 – Why not having a village of support makes boundaries even more important.\n19:06 – Chelsea’s...","thumbnail_url":"https://img.transistorcdn.com/FiA34-toSWr8WSZuvdrIJsmEa4G-l9FYDyTVjbkxLjs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iMzUz/M2UxYTEzZDAzZTUw/N2ZiYmVjZDQxMWY2/ZjI3NS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}