{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Thriving Through","title":"E102 From Corporate Burnout to Cancer Comeback: How Joanna Murray Rebuilt Her Consulting Practice","html":"","width":"100%","height":180,"duration":2309,"description":"In this episode, host AJ Riedel talks to Joanna Murray, franchise consultant at Quantum Franchise Group. Joanna is one of the rare consultants who rebuilt her practice not once but twice, first after leaving a misaligned corporate career in commercial real estate, and then again after navigating a cancer diagnosis, two surgeries, and concurrent chemo and radiation treatment.Why You Should Listen to This EpisodeIf you are a self-employed consultant who has ever felt like you were starting from zero, because of a slow start, an unexpected setback, a market that shifted underneath you, or a pipeline that just will not fill, this episode is for you. Joanna’s story is not about overnight success. It is about what it actually takes to keep building when circumstances are hard, when old strategies stop working, and when you have to rediscover your own resilience. She also shares a critical insight about LinkedIn outreach that every consultant relying on generic messaging needs to hear right now, and a deceptively simple approach to niching that makes every conversation more authentic and every close more natural.What You’ll Learn in This Episode• Why your ideal client might already be you: Joanna explains how defining her niche as women in corporate who felt exactly where she had been made every outreach message more resonant and every sales conversation easier to have.• Why generic LinkedIn outreach has stopped working: Joanna shares what her franchise association’s updated training revealed about why mass messaging no longer converts, and what personalized, human-first outreach looks like instead.• How to keep a business alive through a major life crisis: Joanna describes how she maintained just enough pipeline momentum during a year of cancer treatment to have something to return to, and what that minimal-effort strategy actually looked like.• Why pivoting is the most essential consulting skill: Joanna reflects on what it means to rebuild in a market that has...","thumbnail_url":"https://img.transistorcdn.com/w-_QBbxVo-8ZDIXX54CZGe5vij6twqwNGEuGg-Wzdjk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZGZi/NGNmOTE1MjBjMWUy/YTk1ODIxMTNlNzJm/YWRiOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}