{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Selling From the Heart Podcast","title":"Process Builds Trust featuring Simon Severino","html":"","width":"100%","height":180,"duration":1907,"description":"Simon Severino is the Founder and CEO of Strategy Sprints, where he helps B2B founders and business leaders accelerate sales, increase profitability, and build companies that can scale without burning out their teams.\nOver the past two decades, Simon has helped clients generate more than $2 billion in additional revenue by simplifying strategy and focusing on disciplined execution. He is the creator of the Strategy Sprints® Method and author of Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business.\nSimon is also a TEDx speaker, Forbes contributor, and host of the Strategy Sprints Podcast. His work focuses on helping leaders simplify complexity, strengthen sales processes, and create sustainable growth by concentrating on the actions that generate the greatest impact.\n\nSHOW SUMMARY\nIn this episode of Selling From the Heart, Larry Levine and Darrell Amy welcome Simon Severino for a conversation about preparation, process, trust, simplification, and selling in the age of AI.\nSimon defines selling as helping another person make progress. But helping someone make progress requires more than good intentions. Sales professionals need to understand the buyer's world, prepare deeply, and bring a process that can confidently guide the conversation forward. Without preparation, sellers can become reactive, overly focused on closing, and more concerned with their own pipeline than the customer's progress.\nThe conversation also explores why trust may become the key differentiator in the age of AI. Technology can increasingly support research, strategy, and analysis, but buyers still need trusted people who can help them execute, navigate resistance, and make meaningful change.\nSimon also warns sales organizations against using AI to accelerate processes they have never clearly defined. Before automating, teams should document how they prospect, follow up, close, onboard, activate, upsell, and serve customers. Otherwise, as Simon puts it, “the AI will only scale...","thumbnail_url":"https://img.transistorcdn.com/n0ZRdDRG3wDfbthdUV_eFsMqptVAYkz5BxmFn3LZimI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xOTcw/NWMwNmUwYTM4MTNj/OTUwMTkzNzZkYzRj/NGEwMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}