{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Dave Gerhardt Show (from Exit Five)","title":"Events, AI, and The Future of B2B Buying with Sydney Sloan, CMO at G2","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/838685f2\"></iframe>","width":"100%","height":180,"duration":3089,"description":"#289 Strategy | Dave is joined by Sydney Sloan, Chief Marketing Officer at G2, where she’s leading the charge on integrating AI into marketing, rethinking team structures, and modernizing how B2B brands build trust. Sydney brings decades of experience from companies like Adobe, Alfresco, and Salesloft, and now oversees one of the largest software marketplaces in the world.\n\nDave and Sydney cover:\nHow to design events that truly drive pipeline, using frameworks like “Think, Feel, Do” to plan with purpose\nA smarter way to measure event ROI with Sydney’s “Revenue in the Room” approach\nHow AI is transforming the buyer journey and reshaping what modern marketing teams look like\nAn episode that will leave you rethinking your marketing strategy, from the events you run to the org you build.\n\nTimestamps","thumbnail_url":"https://img.transistorcdn.com/qp2EGyx49zNMpcn-IwZXI3v-kD3r0QUel9Kwnpr1jPQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzlh/ODVjZDNmNjY4Mzli/MTFlNzMxZDI4ZmJm/Yzc1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}