{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Meaningful Marketing Podcast with Chantal Gerardy","title":"EP80: Show Up 110%: Why People Connect With Stories, Not Sales with Brent Williams","html":"","width":"100%","height":180,"duration":2280,"description":"You don’t have to market like everyone else to build a business people remember.\nSome of the most powerful businesses are built when you stop forcing yourself into someone else’s formula and start using what already comes naturally to you.\nYour strengths, your personality, and the way you communicate.\nThe experience you create for people.\nThat is where real connection starts.\nIn this episode of The Meaningful Marketing Podcast, award-winning marketing strategist Chantal Gerardy sits down with speaker, facilitator and founder of Empower You and Break Free Experience, Brent Williams.\nKnown for creating transformational experiences through events, Brent has spent more than 25 years helping people connect, grow and take action through the power of storytelling.\nBut this isn’t just a conversation about telling better stories.\nIt’s about understanding how stories build trust, create connection and help people experience your business before they ever buy from you.\nFor Brent, event marketing isn’t simply promoting a date, location or list of activities. He uses storytelling to give people a taste of the journey, emotion and connection they’ll experience once they’re in the room. Chantal brings this back to a powerful marketing lesson: the front end of your marketing needs to reflect the quality of what you actually deliver. When the two match, you attract the right people, build anticipation and create a community that wants to stay connected.\nThroughout the episode, Chantal unpacks the marketing lessons behind Brent’s success and shows business owners how to stop simply promoting what they do and start communicating in a way people can connect with, remember and repeat.\nChantal Unpacks\n* Why people connect with stories long before they connect with your products or services.\n* How storytelling builds trust without making your marketing feel like a sales pitch.\n* Why your marketing should reflect the actual experience of working with you.\n* How to use storytelling to...","thumbnail_url":"https://img.transistorcdn.com/22xtZYf2q-71WhMrx2MVoXnE6QeA4azkF-gQ0msStwc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUxMjE3LzE3MTE0/NTExNjgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}