{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Course Lab: Lessons from Successful Online Course Creators","title":"Transform Course Success Without Launches (Ross O'Lochlainn)","html":"","width":"100%","height":180,"duration":1997,"description":"Success is built on lasting relationships and adaptive strategies. Using his new year-long course program as an example, Ross O'Lochlainn delves into client retention, personalized coaching, and sustainable business growth, emphasizing the power of iterative course creation and long-term engagement.\nRoss O’Lochlainn is the Founder and CEO of Conversion Engineering and author of Open Every Day.\nIn this episode, Ari, Abe, and Ross discuss:Ross's program and its structureLong-term client engagement and retention philosophy in coaching programsThe importance of creating outcomes and personalized interactions over contentKey insights for course creators focusing on achievable outcomesCo-creating and iterating educational content based on client needsThe distinction between online courses and extended programs\"Done with you\" models that integrate teaching, coaching, and consultingEffective uses of piloting and early feedback in course creationChallenges and strategies for maintaining client motivation and engagement\n“It's far more effective if you have the conversation with individuals and you say 'what's your one problem?'...Let's build your lead gen funnel.” — Ross O'Lochlainn\nGuest bio:\nRoss O’Lochlainn is the Founder and CEO of Conversion Engineering and author of Open Every Day. He's a former Mechanical and Civil Engineer turned online sales expert. His specialty is helping established experts and coaches get more students and grow their businesses without relying on an endless stream of manipulative launch campaigns. He’s best known for developing a proprietary system (the “Open Every Day” system) that helps experts and coaches sell without the launch model. His new year-long program is called “The Chamber.”\nResources or websites mentioned in this episode:\nMirasee\nRuzuku\nRoss’s website: Conversion Engineering\nHis book: Open Every Day\nHis previous episode on Making It: On the Level (Ross O’Lochlainn)\nHis previous episode on Blowing Up: Open Every Day (Ross...","thumbnail_url":"https://img.transistorcdn.com/RrUM3U4aqO18wub7c2UBNsWhOZ9YmgOHMfCFUQ85YtY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNTgz/MWU5Y2EwNjI5YTQy/YmE2NGJjYjFmMmRh/Mjc2Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}