{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"And She Spoke","title":"Thinking about THINX: The Rise of Purplewashing ","html":"","width":"100%","height":180,"duration":2113,"description":"We’re a female-owned software company, and take a LOT pride in what we’ve built.   And we love supporting other woman-owned ventures, which is part of the reason we were both big fans of THINX. This was a product developed by women, for women, and it helped to change the public conversation about women’s bodies.   Good for women, and good for the environment? Consider us sold.    So when we heard about what went down with THINX and Miki Agrawal, we knew we needed to talk about it.    Investigative journalists did a little digging and found that both THINX underwear, and their work environment, were toxic.    As consumers, we felt duped. But as business owners, we were curious to see how this would pan out.    As female business owners, this sparked a lot of conversations about the ethics of branding, the reality of female-owned business, and why being female-owned doesn’t necessarily imply feminist.   Here’s a peek at what else you can expect:   The strict standards for female business owners Cancel culture and the space to fail Our main takeaways from THINX Taking ownership of our failures The ripple effect of the failure of one female-owned business Can you be a feminist company and still be aiming for rapid growth?   RESOURCES   Patriarchy Proof: Thinx and the Perils of Emphasizing Female Founders The rise and fall of Elizabeth Holmes A Culture of Failure: The Story of Elizabeth Holmes: Episode 119 of And She Spoke My Menstrual Underwear has Toxic Chemicals In It Taylor Swift - NPR Tiny Desk Concert Disrupt Her: A Manifesto for the Modern Woman   Know Your Numbers In our business, we're big fans of financial literacy and accountability. Knowing your numbers is an essential aspect of building a successful business and inherent responsibility for any entrepreneur.    What you focus on grows, so pay attention to your money. We use Bench for our bookkeeping. It's simple, elegant and saves us so many hours that would otherwise be spent neck-deep in...","thumbnail_url":"https://img.transistorcdn.com/cTVhHT0LtJl5rjm1cQy1LOj4djnWmXO4Z7FmQ2qDFkc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM0OTg1LzE2Njk3/Nzc3OTItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}