{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Using podcasting for marketing success with PCG Digital’s Glenn Pasch","html":"","width":"100%","height":180,"duration":2280,"description":"This episode, PCG Digital’s CEO Glenn Pasch talks about how podcasting can be used for marketing, the qualities that make a good public speaker, and how to interview people to get the best responses.Glenn Pasch is CEO of PCG Digital a full-service digital marketing agency that specializes in helping dealerships and businesses generate more qualified shoppers.As a leader in digital marketing and leadership training, he’s been featured on multiple podcasts, on CBT News, Dealer Marketing Magazine, Auto Success, and Automotive News. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:Using webinars and podcasts to grow an agency.How to start a conference for lead creation.The benefits of hosting your own podcast.How podcasting can be used for marketing.What makes a good interviewer.Techniques for managing your time effectively.How to be a good public speaker.The best ways to train your employees.Resources:PCG DigitalYou're in Charge PodcastThe reMarkable Tablet TodoistWhy Employees Don't Do What They're Supposed to Do and What to Do About ItThe Dealer Playbook PodcastThe Pivot PodcastDevNoodleConnecting with Glenn Pasch:LinkedInTwitterConnecting with the host:Josh Hoffman on LinkedInQuotables:1:59 - “When someone is starting a business from a theoretical standpoint when you’re telling all of your friends and your family about your idea their going to be supportive and they want to be supportive but when it comes down to taking a chance as much as they love you on a new company from something they already know in our case marketing where they have a marketing company to take that risk is a little scary, doesn’t mean that they won’t come with you but it might take 6 months, 8 months a year of you having a little bit of a track record.”26:02 - “For true marketers out there analytics GA4 is coming in July it better be set up in your website today if it’s not you’re going to miss tracking what’s going on because universal the old...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}