{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Using podcasting for marketing success with PCG Digital’s Glenn Pasch","html":"","width":"100%","height":180,"duration":2280,"description":"This episode, PCG Digital’s CEO Glenn Pasch talks about how podcasting can be used for marketing, the qualities that make a good public speaker, and how to interview people to get the best responses.\n\nGlenn Pasch is CEO of PCG Digital a full-service digital marketing agency that specializes in helping dealerships and businesses generate more qualified shoppers.\n\nAs a leader in digital marketing and leadership training, he’s been featured on multiple podcasts, on CBT News, Dealer Marketing Magazine, Auto Success, and Automotive News. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:\nUsing webinars and podcasts to grow an agency.\nHow to start a conference for lead creation.\nThe benefits of hosting your own podcast.\nHow podcasting can be used for marketing.\nWhat makes a good interviewer.\nTechniques for managing your time effectively.\nHow to be a good public speaker.\nThe best ways to train your employees.\n\nResources:\nPCG Digital\nYou're in Charge Podcast\nThe reMarkable Tablet \nTodoist\nWhy Employees Don't Do What They're Supposed to Do and What to Do About It\nThe Dealer Playbook Podcast\nThe Pivot Podcast\nDevNoodle\n\nConnecting with Glenn Pasch:\nLinkedIn\nTwitter\n\nConnecting with the host:\nJosh Hoffman on LinkedIn\n\nQuotables:\n1:59 - “When someone is starting a business from a theoretical standpoint when you’re telling all of your friends and your family about your idea their going to be supportive and they want to be supportive but when it comes down to taking a chance as much as they love you on a new company from something they already know in our case marketing where they have a marketing company to take that risk is a little scary, doesn’t mean that they won’t come with you but it might take 6 months, 8 months a year of you having a little bit of a track record.”\n26:02 - “For true marketers out there analytics GA4 is coming in July it better be set up in your website today if it’s not you’re going to miss tracking what’s going...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}