{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"In the Pit with Cody Schneider | Marketing | Growth | Startups","title":"How to find, hire and upskill marketers for your b2b company's growth team","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/841145f7\"></iframe>","width":"100%","height":180,"duration":2603,"description":"https://www.graphed.com/ - AI data analyst to build dashboard and get insights\nOn this episode of the podcast we're joined by Jeff Reynolds. Jeff is a Y-combinator alum, founder and angel investor, and president of Reynolds & Myers, a B2B marketing agency.\nJeff shares strategies for b2b founders to use to find, hire and upskill marketing personnel. He talks about the power laws in effect within marketing and how marketing leaders can focus teams to make impact.\nThe episode is brought to you by Swell AI. Swell helps your repurpose your audio and video content. Write blog posts, LinkedIn posts, Twitter threads and more.\nSign up for free at - https://www.swellai.com\nThis episode is also sponsored by Drafthorse AI. Drafthorse AI is an AI writer that helps you write hundreds of SEO-ready articles in minutes. \nSign up for free - https://www.drafthorseai.com\n\nFollow me on:\nTwitter - https://twitter.com/codyschneiderxx\nLinkedIn - https://linkedin.com/in/codyxschneider\nWebsite - https://codyschneider.com\n\nKey points and time stamps:\n5:16 Scale yourself out of marketing.\n11:53 Focus on one or two channels.\n17:27 Marketing owns the customer.\n17:41 Set goals, define strategy.\n26:01 Set clear objectives and rewards.\n33:41 Understand customer buying process.\n34:30 Focus on personal drivers.\n41:01 Understand customer nuances.\nLandingCat: SEO for ecommerce - https://www.landingcat.com/","thumbnail_url":"https://img.transistorcdn.com/8hY4iJdp92BJonjIlukdVB7zj2Q7aUCZiKO6LVbqKdU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM4Mzk2LzE2OTQ0/NDk3ODAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}