{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retreats & Offsites Unpacked","title":"How to Market Men’s Retreats","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8418b91c\"></iframe>","width":"100%","height":180,"duration":1734,"description":"Brent McCann went from Marine Corps infantry + 15 years in HR to building True North men’s retreats — and he did it without a big audience, big budget, or flashy ads.In this episode, Brent breaks down what actually moved the needle: simple offers, outcome-based messaging, DM follow-up, and a post-retreat integration path that keeps the work going (and stabilizes revenue).Episode ThemesHow Brent’s military + HR background shaped his retreat style (push + comfort)Marketing men without “bro marketing” or spiritual cosplayHis simple ad formula: image + outcomes (not itinerary)Why he skips talking-head ads (and what he does instead)DM conversion lessons (and the follow-up mistake that cost him $10K)Post-retreat integration: 1:1 calls + a 10–12 week community + “mastery summit”Chapters00:00 – Welcome + who Brent is01:18 – HR to men’s retreats: the real origin story03:47 – Marine Corps “what not to do” and how that shaped his leadership06:02 – Balancing comfort + challenge for first-time retreat guys07:27 – The marketing challenge: reaching men who’ve never done this10:13 – Men in crisis + Brent’s lens (neuroscience, nervous system, self-worth)12:32 – Pricing: $3,500–$5,000 all-inclusive13:06 – Growth: from ~100 followers to hundreds + “800 DMs in two months”14:42 – The campaign format: Canva + outcomes (keep it simple)15:48 – Integration + community model (and why the real work starts at home)19:02 – Advice for new facilitators: clarity, reverse engineering, and practice21:42 – Win + loss: the zipline breakthrough vs. losing $10K on retreat #224:30 – Mechanics: what he literally does to launch a first campaign27:19 – Why he avoids talking-head ads28:29 – Closing + Don commits to attendingAbout the Guest – Brent McCannBrent McCann is a mindset coach and men’s retreat facilitator who helps high-achieving men build clarity, confidence, and meaningful direction. A former Marine Corps infantryman and longtime HR leader, Brent blends neuroscience, meditation, breathwork, and...","thumbnail_url":"https://img.transistorcdn.com/bOBTiJs7vh0BXESSAuKMgrIiALFaXvXWvSKoFPBd1Co/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZDE1/NmMxYmI2MTM4YzRk/ZWI5ZmE3ZTc4MmYx/OGUwMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}