{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"Build The Funnel, Then The Business…","html":"","width":"100%","height":180,"duration":1121,"description":"I was taught to build a business plan and borrow money to build it. Hopefully, the business you planned on paper made money.  It's so much better and safer to do the exact opposite. Build a product and sell it. Then build the business. My point is that a sales funnel and a business are two completely different things. They are separate to build, and they accomplish different things. A sales funnel core function is to generate revenues, whereas a business is all about systems. One criterion for determining if you have a business is if you can step away from it for 3 months.  Would it still run? You don't have a business if you do all the fulfillment, replying to emails, and all the customer support by yourself. You just have a funnel that is making money.   Tune in to hear me out…. Key Takeaways - My full circle moment (00:47) - A funnel is not a company (04:57) - Do you have a business, or are you the business (09:27) - Criteria for gauging the health of a business (11:13) - How to build a business around a sales funnel (14:12) - Can you take a hiatus from your business? (15:30) Additional Resources  - Get your Capitalist Pig Swag Here  - Capitalist Pig Facebook Group  - Interview me on your show - Connect with me here  --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.  \n\nAdvertising Inquiries: https://redcircle.com/brands","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}