{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Zero Click Marketing","title":"GEO Is the New CRO (with Ross Hudgens)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/842a25f1\"></iframe>","width":"100%","height":180,"duration":1775,"description":"I tossed out the idea that “today GEO is CRO,” and it gave Ross Hudgens actual goosebumps, because he’d just written about the same thing. Ross argues that if you can convince a user to buy, you can convince an LLM to recommend you. \n\nRoss is the founder of Siege Media and author of Generative Engine Optimization, and we talked about what actually drives AI visibility. We discuss his research on more than 100 B2B websites, why comparison pages are associated with more AI referral traffic, and the limitations of AI attribution.\n\nTimestamps:\n00:00 — Is GEO just SEO with a new name?\n07:20 — Research: Why comparison pages are winning in AI search\n09:23 — Is GEO the new CRO?\n16:03 — Measuring AI influence when nobody clicks\n22:37 — How smaller brands can compete in AI search\n\nConnect with Ross Hudgens: https://www.linkedin.com/in/rosshudgens/ \nCheck out Siege Media: https://www.siegemedia.com \n\nGet Generative Engine Optimization: The Definitive Guide to AI SEO: https://www.siegemedia.com/geo-book \n\nLearn more: zeroclickmarketing.co\n\nConnect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads\n\nThis episode was produced in partnership with Share Your Genius\nwww.shareyourgenius.com ","thumbnail_url":"https://img.transistorcdn.com/IthCXTjgV3K8leLwx_hDMGaZ1JtN3o6wJwDqsYx223g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}