{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"But First, Principles!","title":"SE02E25 From 300 Sq Ft to a Thriving Business | Jaclyn Forrester","html":"","width":"100%","height":180,"duration":2855,"description":"Today’s Guest: Jaclyn Forrester of Niche Pilates Studio\nDon’t forget! Like – Comment – Subscribe\nGuest Links:\nhttps://www.linkedin.com/in/jaclynforrester/\nThis Episode:\nIn this conversation, Jaclyn Forrester, owner of Niche Pilates Studio, shares her entrepreneurial journey in the fitness industry and the lessons she learned while building a thriving Pilates business in Richmond. Jaclyn discusses the importance of bravery, preparation, and vulnerability when starting a business, along with the hard work required to grow from a small 300-square-foot studio into a respected wellness brand. She reflects on her early influences, career transition into fitness, and the value of building a strong and aligned team.\nThe conversation also explores how COVID forced rapid innovation in the fitness industry, accelerating virtual classes and reshaping how clients approach wellness and mind-body connection. Jaclyn emphasizes the importance of core values, disciplined hiring, emotional intelligence, and strong brand identity in long-term business success. She also shares insights into effective marketing strategies, lessons learned from hiring mistakes, and why Pilates continues to evolve alongside strength training and broader wellness trends.\nKey Takeaways\nBe brave in your entrepreneurial journey\nPreparation is key, but so is taking risks\nVulnerability is essential for growth\nPilates is trending, and that creates opportunity\nRunning a studio requires hard work and skill\nBuilding a strong team is crucial for success\nHiring should align with your brand and values\nEmotional intelligence is important in leadership\nMarketing is essential for business growth\nCommunity support is invaluable for small businesses\nCOVID forced a rapid shift to virtual fitness classes\nThe fitness industry is shifting toward mind-body connection\nCore values and mission statements matter\nYou can’t system your way out of business challenges\nBrand identity drives customer recognition\nListening to client...","thumbnail_url":"https://img.transistorcdn.com/1td8dNmsNQNq9c225exsZB0blzzI70DhNoYSzRiOs-A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85MDg0/NDIyZWVmMTcxNGUx/NmMyYmU1ZmQwZjJh/MjY2My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}