{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 269: Dana Derricks Shares The Biggest 'Dream 100' Mistakes","html":"","width":"100%","height":180,"duration":1456,"description":"I have a very special guest on today, a dear friend of mine, someone I look up to and learn from constantly… I’m very pumped about what he’s gonna share ‘cause it can really shift the dial on your business… In fact, Russell called what he teaches… The foundation of our entire company.   #ClickFunnels You’ll know him as The Category King of The Dream 100. He’s also a… Goat Farmer New Father Welcome to the show, Mr. Dana Derricks. How are you doing, man?   Dana: What's up, man? Hey, thanks so much for having me back, I can't believe it. Steve: Yeah, I'm excited, it's NOT too often I bring someone on twice to Sales Funnel Radio, (kinda as a policy almost)... I'm excited you're here. Dana: Awesome, man, let's do it. [chuckle] Steve: Well, hey, the show has grown like crazy since you've been on, I think you were on like literally 200 episodes ago... HOW DID YOU BECOME THE DREAM 100 GUY? Dana: Oh, man! Okay, so first of all, for everyone listening for context, (in case you haven't listened to the other 200 episodes)... Stephen makes that seem like it’s NOT a big deal… but 200 episodes for Stephen, that's like two weeks, so I was on like 200 episodes ago… For everyone else, that's like 10 years' worth of content, so yeah! I'm super excited, I can't believe you're 200 plus episodes in man, that's bravo... Steve: Crazy. Dana: Yeah. Steve: Thanks. [chuckle] Dana: Okay, sorry, I didn't wanna gloss over that. Steve: No, I appreciate that, thanks. Dana: Alright, so how I kinda became the Category King of the Dream 100 is - man, it's like ironic, right? So I first learned about the strategy or discovered it from Chet Holmes and his Ultimate Sales Machine, he had a chapter on it. That was NOT enough…   I'm like, \"Oh my God, there needs to be a book on this thing\" and I looked… I thought there'd be 10 books on it, and there weren't, so that was like, \"Okay, we should probably change that.\" It wasn't long after I created my first Dream 100 List, like my actual intentional...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}