{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 232: Scaling From The Start With Yellow House Media Co-Founders Sean & Tara McMullin","html":"","width":"100%","height":180,"duration":3094,"description":"\n\n\n\n\nThe Nitty-Gritty:\n\n\n\n* Why Sean & Tara McMullin are starting a second company, Yellow House Media, and keeping scale in mind from the get-go* How they’ve prioritized doing every task like they’ll have to do it again tomorrow* Why they’re keeping future hires in mind while they document processes* The importance of considering an exit strategy earlier than you’d ever expect\n\n\n\n\n\n\n\n\n\n\n\nBig businesses start small, too.\n\n\n\nToday, we’re kicking off a month focused on scaling up. \n\n\n\nWe’re examining the misconceptions, the assumptions, the biases, and—of course—the many ways that small business owners today are scaling up.\n\n\n\nAnd no—it’s not all online courses or apps.\n\n\n\nIf you’ve been thinking about how your business can have a bigger impact, serve more customers, and make you more money…\n\n\n\n…but you’re at a loss of how to do that without running yourself into the ground or sacrificing your values…\n\n\n\n…this month is dedicated to you.\n\n\n\nTo start this month, I have a confession to make.\n\n\n\nI started a new company. A second company.\n\n\n\nAnd I started it with someone you know: my husband and the producer of What Works, Sean McMullin.\n\n\n\nWe’re approaching the first moves in this company completely differently than when I started my own business almost 11 years ago.\n\n\n\nTo sum it up: we’re starting with scale in mind from the get-go.\n\n\n\nTo be honest, the idea of “scaling up” snuck up on me the first time around. By the time I was well on my way to scaling up in theory, I realized that my company wasn’t ready to scale up in practice.\n\n\n\nMy finances were a mess. My team was disorganized. There was little—if any—documentation. Important stuff fell through the cracks all the time.\n\n\n\nGetting that stuff handled? It took years.\n\n\n\nI do not want to repeat those mistakes. \n\n\n\nAnd since Sean was around for that clean-up job, he doesn’t want to repeat them either.\n\n\n\nSo Sean and I are doing things very differently this time around.\n\n\n\nIn just a bit, we’ll have a conversation...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}