{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategy","title":"3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/84619227\"></iframe>","width":"100%","height":180,"duration":3484,"description":"Everyone loves to talk about podcasting's so-called \"Discoverability Problem\". But does it actually exist?\nAnd if not, what are the marketing channels you as a creator can tap into to get your show in front of more of your ideal listeners?\nIn this episode, we break down three types of listener acquisition channels and how you can leverage them to grow your show... without social media and without a discovery algorithm.\n📊 What did you think of this episode? Click to cast your vote:\n\n🤩 Nailed It!\n🙂 Solid\n🥱 Meh\n😒 Do better\nTopics Covered\n00:54 Does the Podcast Discoverability Problem actually exist?\n04:49 What the data shows about the effectiveness of various marketing channels\n08:37 Writing is often a strong indicator of success in podcasting\n11:18 How to pick the right marketing channel for you\n12:06 The three types of marketing channels at your disposal\n15:36 Owned media: The low-hanging fruit for many creators\n24:14 What most podcasters get wrong about growth through collaborations\n37:01 When is the right time to start paid listener acquisition?\n46:34 How to kickstart word-of-mouth growth?\n52:47 Your homework for this episode\n⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️\nResources\nFamous & Gravy\nPodcast Allies\nAnswer The Public\nPodRoll\nSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2023 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days\nConnect with Jeremy on Twitter | LinkedIn\nConnect with Justin on Twitter | LinkedIn\n✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback  ","thumbnail_url":"https://img.transistorcdn.com/ToCIFy5eP2RMf5uDaaVRXgaSBvuSxIkfxe7aTrrdgJI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4NjY0LzE3MDkx/OTM5ODQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}