{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Growth Heroes","title":"Minor Figures: The £30M Secret Success in Oat Milk","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/84698ee3\"></iframe>","width":"100%","height":180,"duration":2298,"description":"Fiona talks to Commercial Director Ben Vear about how he and his team have driven the recent growth at Coffee & Oat Milk company Minor Figures. They also discuss:\r\n- How the Minor Figures brand *purposefully* tries to take a back seat to Coffee\r\n- What a successful pivot from the Food Service channel into Retail Grocery looks like\r\n- A model for successfully driving growth internationally\r\n- Their new oat milk refill stations coming to a store near you soon!","thumbnail_url":"https://img.transistorcdn.com/0ozOtqRzcBWmBZEqvRDok1E7iKs6EmkwTVPod03PH6o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YzI2/ODgyOTczYWUxZTg4/YmUxMzI3MzUxMGM5/NmExOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}