{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Pub Way: An AdTech Podcast for Media Leaders","title":"Ep. 25: FreeWheel: The Evolution of Programmatic in Streaming","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8493066f\"></iframe>","width":"100%","height":180,"duration":2447,"description":"In this episode of The Pub Way podcast, Tina and Mike discuss the rise of ad-supported streaming and the evolution of the programmatic supply chain with guest Kris Magel (VP, Head of Global Agency Partnerships at FreeWheel).They explore how consumer behavior is shifting towards ad-supported platforms, the current state of programmatic advertising in streaming, and the changing landscape of upfront negotiations. ","thumbnail_url":"https://img.transistorcdn.com/yZ8j2WNxv7LR3Zi4q6LsX1nqt8Z8MNr1p9oIW0pHpQY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZGI1/MDEwNWJhMzY2NjVk/NzU3OTFmNGMyY2E1/MTY5Zi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}