{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 284: Trim The Shoots","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/84ab2637\"></iframe>","width":"100%","height":180,"duration":936,"description":"Mother Nature knows to go all on the trunk of a tree for quite a while until the tree is ready for more shoots…   Today, I wanna talk to you about something I call ‘Trimming the Shoots…’   A.K.A -  *Doing Less, Better*   I’ve put this together from two pieces of content…   1. An introduction I gave to my high-level students in my OfferLab program #SneakPeek.    2. A recording from my OfferMind event.    First, I’m gonna explain what it really means to trim the shoots and then, I want to give you some MORE context...    Because while this game is a ton of fun, it can also be EXTREMELY challenging.  TRIMMING THE SHOOTS - HOW TO INCREASE SALES. I'm the oldest of six kids growing up in Littleton, Colorado...  (Can you spot me?)   And, my dad made me the yard manager...   Meaning I answered for all blades of grass and every weed. It wasn't a massive yard, but it wasn't small, either…   And I was where the buck stopped.    One year, we planted two apple trees up on the side of the yard and those trees looked pretty sickly...     They were as tall as I was, so they weren't that big.   The first season went by, and they'd just taken root, so we didn’t expect much fruit.   They were brand new trees,  so they weren’t gonna make a lot of apples.   Well, the next season, they were supposed to produce some fruit, but still, *NOTHING*   And my incredible mother, (she made me!) 😉... wanted these apples (which weren’t that awesome to eat, but crazy good in pies)...   ...but there wasn’t enough of them for even one pie.    So I looked at these trees and thought, \"How come they’re not producing any fruit?\"    ...and I realized there were tons of shoots branching off the main trunks.    There were tons of these mini-shoots all over the tree.    There had to have been at least 100 of these (no joke) tiny shoots…    There were shoots EVERYWHERE!  And as I looked at those shoots, I realized, \"Oh, my gosh. Wait a second. That’s why the tree is NOT producing fruit. It's got too many...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}