{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Growth","title":"Facebook Ad Strategies with Kevin Davis - BGP 45","html":"","width":"100%","height":180,"duration":3018,"description":"Kevin Davis is the best Facebook Ad expert in the world and he shares advanced strategies to understand your audience and to grow and E-Commerce business.\nHe’s explains where to get priceless market research data, how to start ad sets, and strategies for growing your business with Facebook ads. Some of these advanced tips he’s sharing have changed businesses overnight. You will walk away with a clearer understanding of how to grow your business with Facebook advertising.\n \nShow Notes:\n00:30 Introducing Kevin Davis\n01:46 The detective foundational work Kevin does for market research\n02:25 Use magazine media kits to better understand your audience\n05:20 The critical things to look for in the media kits\n06:48 How to leverage others editorial calendar for your ads and content\n07:58 The best strategies for using SimilarWeb\n10:19 Where to put all the information you’ve gathered\n11:55 Starting the targeting process in Facebook Ads\n14:28 How to get the top 10 states to target using Google Trends\n17:42 Desktop vs mobile?\n18:00 Send traffic to landing page or lead generation page?\n18:51 Big ticket or low ticket offers?\n20:18 The easiest and lowest cost method for running ads\n22:02 What to do when an ad segment starts working?\n22:31 Advanced strategy on how to scale your winning ad sets without being penalized\n25:18 Scenario #1 - What to do when you are almost profitable\n28:53 Scenario #2 - What to do when your ad sets aren’t converting and you are losing money\n33:26 What your retargeting plan should be for an E-Commerce store\n35:30 Scenario #3 - How to grow winning ad sets and campaigns\n40:39 Pro Tip: Running right hand side video ads on Facebook\n41:52 Strategies on expanding product offerings\n43:22 Using lead boxes and contests to grow your audience\n46:41 Pro Tip: Segmenting your video view durations into specific audiences\n48:45 Say thanks to Kevin at www.paidtraffic.com or facebook.com/paidtrafficlab","thumbnail_url":"https://img.transistorcdn.com/EdswcL-Bu-U-WfHVF3j2bisDuCTp7OdTCWU-5FX7czs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wMzA0/MGJlZDQzNTEzN2Mw/MmRhODM1YmU5NmQ0/NDllMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}