{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Confessions of a Shop Owner","title":"Ep 113 - Saurav Kumar & Kamran Rahman | Why Generic Social Media Is Killing Your Shop","html":"","width":"100%","height":180,"duration":3606,"description":"Mike Allen sits down with Saurav Kumar and Kamran Rahman from 47C to talk about what actually makes social media work for an auto repair shop—and why going viral might be the wrong goal entirely. They break down the difference between generic content and real brand-building, why local relevance matters more than raw views, how shops can create trust before a customer ever needs a repair, and why the right audience is more valuable than a huge one. Mike also admits one of his shops is now charging for diag, gets on a soapbox about technician pay and training, and somehow turns a discussion about marketing into another story about his pants coming off.\nTimestamps:\n00:00 Generic Social Media Is Everywhere\n00:59 Was This the Worst Recording Day Ever?\n01:27 What It’s Really Like Filming Inside a Repair Shop\n03:00 Can Shop Owners Mix Their Own Content With Professional Content?\n04:00 Mike’s First Impression of 47C\n05:53 Why Saurav Never Carries His ID\n08:08 Mike Admits He Didn’t Understand 47C at First\n09:47 The Confessions Lounge and Studio\n12:00 The Story Behind Mike’s Throne\n13:51 Meet 47C\n17:10 Why They Chose the Automotive Industry\n18:33 Are Repair Shops Actually Bad at Business?\n20:05 Why Automotive Attracts Private Equity\n21:56 What 47C Actually Does for Repair Shops\n25:19 Why Customers Want to Feel Like They Belong\n26:45 Mike Finally Buys Into Social Media Brand Building\n28:52 Are Repair Shops Still Early to Short-Form Video?\n30:11 Why Mike Doesn’t Want to Be the First Early Adopter\n31:05 Landscape vs. Portrait Video\n34:24 Mike Is Now Charging for Diag at One Shop\n35:58 Learning Dynamic Pricing From an Ice Cream Truck\n37:36 Technician Pay, Training and Labor Rates\n41:18 The Reality of Entrepreneurship\n43:22 No Booze, No Cocaine While We’re Working\n44:46 You Can Run a Good Business and Still Have Fun\n45:52 Why 47C Limits How Many Clients It Takes\n49:55 The Biggest Problems Facing Repair Shops\n52:55 Focus on What You’re Good At and Hire Out the Rest\n54:00 Why...","thumbnail_url":"https://img.transistorcdn.com/TGFdk8p3lwIqG6-Zxu0zdS85-eMxgjWH_ROpDgligzo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYmUy/MTMxZmUzN2Q5Mzkw/YTgxMDliZDViN2U3/N2Q1ZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}