{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"I by IMD","title":"How does Lamberto Frescobaldi future-proof a 700-year-old business?","html":"","width":"100%","height":180,"duration":1477,"description":"How do you lead a company when you are not its ultimate owner, but the custodian of a centuries-old legacy? Lamberto Frescobaldi represents the 30th generation of one of Italy’s most enduring wine families. His answer is uncompromising: inherited assets should have “value zero”; leaders must focus on what they create during their own lifetime.\nIn conversation with Alfredo De Massis, Professor of Entrepreneurship and Family Business at IMD, Frescobaldi explains why “tradition […] can trick you,” why beauty can distract leaders from the daily realities of business, and how his company is responding to falling wine consumption and global oversupply. From succession and family governance to diversification and sustainability, this episode offers a candid lesson in stewardship, strategic focus, and the ability to keep changing without losing your identity.\n\nOur Guest: Lamberto Frescobaldi\nPresident, Marchesi Frescobaldi\nPresident, Unione Italiana Vini\nLamberto Frescobaldi represents the 30th generation of the Frescobaldi family, whose documented winemaking history in Tuscany began in the early 1300s. Trained in agriculture in Italy and California, he joined the family enterprise before becoming President of Marchesi Frescobaldi. He also serves as President of Unione Italiana Vini, the association representing Italy’s wine industry. \n\nWebsite: https://www.frescobaldi.com/en/LinkedIn: https://www.linkedin.com/company/marchesifrescobaldiInstagram: https://www.instagram.com/marchesifrescobaldi/","thumbnail_url":"https://img.transistorcdn.com/6JEC9u5m0atnw0EbPG_1zpJcbRls8jffrYuIcMGlApk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3NDAwLzE2NDE5/MjA3NTAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}