{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Dave Gerhardt Show (from Exit Five)","title":"#96: How To Build Your Marketing Plan and Get It Approved (with Rowan Tonkin, CMO, Planful)","html":"","width":"100%","height":180,"duration":3301,"description":"Rowan Tonkin is CMO at Planful. Dave and Rowan take you through the essential steps to build your marketing plan, getting it approved, and unlocking the full potential of your marketing efforts. This episode covers:\nTips to build a powerful marketing plan that aligns with your business objectives\nStrategies to gain plan approval from executives and board members\nBest practices and practical approaches to flawlessly execute your marketing plan, turning ideas into measurable results.\nInsights into the advantages of scenario planning and how it can prepare your marketing team to adapt to the ever-changing economic landscape.\nSend guest pitches and ideas to hello@exitfive.com\nExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/\nExit Five on Twitter: https://twitter.com/exit5marketing\nThis episode is brought to you by Kaltura. Say goodbye to snoozinars and hello to interactive sessions that offer live reactions, emojis, quizzes, leaderboards, certifications, announcements, and more tools that will let your viewers take part in the conversation. You can start your completely free 3-month trial right away and experience the magic of Kaltura's Webinar platform first-hand by visiting corp.kaltura.com/exitfive \n\nThanks to our 2023 presenting sponsors Demandwell and Zapier.\n\nThanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.\nThey give you unlimited podcast editing and strategy for your B2B podcast.\nGet unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.\nVisit hatch.fm to learn more","thumbnail_url":"https://img.transistorcdn.com/qp2EGyx49zNMpcn-IwZXI3v-kD3r0QUel9Kwnpr1jPQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzlh/ODVjZDNmNjY4Mzli/MTFlNzMxZDI4ZmJm/Yzc1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}