{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Founder Views - SaaS, Business, and Beyond","title":"Understanding Human Behaviour in Marketing","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/85539807\"></iframe>","width":"100%","height":180,"duration":211,"description":"A topic that has gathered my attention a lot lately, is marketing. Marketing is a much more diverse and complex subject than people realize, and all ties back to understanding human behaviour. Today, successful marketers have to really understand human behaviour if they want to be effective. People are constantly consuming content on social media, and brands are continuously vying for people’s attention. As a marketer, a huge challenge is to ensure each piece of content put out is carefully prepared and stands out in a stream of constant information flow.","thumbnail_url":"https://img.transistorcdn.com/e9JVeZccbAO7JBcyfBMExsVR_7QzRpt8Q_5HYvYzMP0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yOTYw/Y2MxNDI3MDhjMmEw/NmM5YTFkNmJlNjNk/YjQwYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}