{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"RetailCraft - digital retail, ecommerce and brands - Retail Podcast","title":"RetailCraft 48 - ”Activating a City” - in conversation with Juliet Scott-Croxford, President North America for Brompton Bicycle","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/855722fb\"></iframe>","width":"100%","height":180,"duration":1883,"description":"At the end of NRF 2024 in New York I was able to chat with Juliet Scott-Croxford of Brompton Bicycle. Juliet is President, North America, and leads the growth of this quintessentially British brand in the market.\nBrompton is an urban-first, engineering-born, British-made success story, and so the transition to the US is an interesting one. Leading with a combination of product quality and clubhouse retail vibe, they have been at the vanguard of the city-centre, community cycling renaissance that brands like Rapha (just along the road from them in Soho) have embraced.\nI caught up with Julia in the back-office stock area of their Soho store as she prepped for an evening event, hence a bit of \"real life buzz\" in the background of the recording 📼.\nIn our chat we cover their hire scheme, the Brompton Junction Stores concept, retail partnerships and expansion, Juliet's career path, the importance of a strong team, the \"Activating Cities\" strategy and the move to B-Corp status...\n \n--  Run time: 32 minutes\n \nINFORMATION:\n[ 🖥️ ]\nBrompton Bicycle: https://www.brompton.com/ and https://www.brompton.com/find-a-store/brompton-junction/new-york \n[ 👨‍👧 ]\nJuliet Scott-Croxley: https://www.linkedin.com/in/juliet-scott-croxford-72050313/ \nGeorgia Scott: https://www.linkedin.com/in/georgiajones1/  \nIan Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal \n \n[ 📷 ] (c) Ian Jindal / www.instagram.com/ianjindal","thumbnail_url":"https://img.transistorcdn.com/VtMeM9x57oIyPtseCP2dq_HPum19jYWt97L3UTRpo8A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iYmFh/YmZlNTFiNTlhYjc2/ZDQ0MDYxNzIyNjlm/NjA0Ni5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}