{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 278: Do I Have Too Much Follow-Up?","html":"","width":"100%","height":180,"duration":950,"description":"I'm frequently asked how you know when you’re following-up too often? Here's my answer, some stats, and a few guidelines to consider…\n \n \"Steven, how much is too much emailing? How much is too often to follow-up with somebody after I try to sell them?\" \n \n(Those of you who are experienced might be chuckling just a little bit here…)\n \nBut or those of you who are brand new at this game or haven't had success yet - this follow-up question is pretty common for me to get asked!\n \nAnd funnily enough, the answer is very, very simple - so I wanna give you a few examples to illustrate. \n \nSALES FOLLOW UP?\n \nI recently heard Frank Kern talking on Instagram. \n \nHe had this bowl of mints and he put them in 3 different piles…\n \n  A small pile of mints = people who are ready to buy.\n \n A medium-sized pile of mints =  people who are ready to buy in the next 60-90 days.\n \n \n A HUGE pile of mints =  People who will buy sometime in the future. \n \n \nHe said that one of the biggest mistakes people make is ONLY targeting those who are ready to buy immediately. \n \nFunny enough, he said that it's not actually those who are ready to buy right now that you need to be focusing on…\nYou should actually focus more on the second group who’ll be ready to purchase in 60-90 days \n \n And I totally get what he's saying. \n \nBy all means, #GetTheSale by focusing on those people who’re ready to purchase…\n \n But don't neglect those who need to wait 60-90 days in order to buy…\n \n \n… because it’s actually a much larger pot. \n \nI was like, \"Oh, that's super clever.\" \nOne of the major benefits of publishing frequently, (if you've chosen to follow my advice and do that), is that it allows you to warm up the 60-90 day pot.\n \nHOW TO FOLLOW UP WITH LEADS...\n \nSo here are the general questions I  tend to get asked:\n \n How much follow-up is too much follow-up? \n \n How many emails are too many? \n \n Can I send more than a few follow up emails a day?\n \n My standard follow-up sequence for a funnel is usually about...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}