{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Marketing with Vani","title":"What new-age brands are getting wrong [S02, #8]","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/85d5841a\"></iframe>","width":"100%","height":180,"duration":2245,"description":"Every year, millions of new brands emerge. In the digital age, where our attention spans are less than that of goldfish, a cohesive brand strategy must be crafted to capture consumer attention. In this episode, Vani tells Amit Ray about what makes a business a \"brand\" and the mistakes new-age brands are making.\n\n👉 Listen to the podcast to learn about:-\n\n04:50 - Marketing is not just advertising\n\n09:24 - View the problem from the consumer lens\n\n13:32 - Noticeability for the sake of noticeability\n\n23:16 - Simple things that new-age founders must get right\n\n📄 Click here to read the transcript [https://docs.google.com/document/d/1IndwJiKys1Vfq4NwgdGIhbw-GDpd5Lx0/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true]\n\nEnjoyed the episode? Please consider listening to the other episodes and subscribe to \"Marketing with Vani\" on this platform!\n\nThis show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world.","thumbnail_url":"https://img.transistorcdn.com/yG6djJPS_VKJAJUpw_TBIsnn0afbs0vMDYSupnSONsI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUxNjY5LzE3MTE5/NDQ0MzItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}