{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Daybreak","title":"UPI is the trojan horse taking small banks into HDFC, Axis's credit-card empire","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/85e378ae\"></iframe>","width":"100%","height":180,"duration":920,"description":"After two years of slow adoption, Credit-Line-on-UPI is finally taking off, but not with the big banks.\nSmall banks and fintechs are leading the charge, while the big incumbents that dominate credit cards hold back.\nFor HDFC and Axis, it's a really difficult choice. Should they compete on CLOU and risk cannibalising their own cards, or scale it through the very fintechs they're trying to outmatch?\nMeanwhile, a matured tech stack has turned CLOU into a full-strength card equivalent, complete with real-time underwriting. And while CLOU had promised inclusion for those who can't normally access credit, the promised inclusion has actually been flipped.\nDaybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.","thumbnail_url":"https://img.transistorcdn.com/uPitovxKRYBGX6AWg9UrET6s3nAdkS-Ci9uZvsZj7vk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ODhl/ZWM4NmEwZTcxZjZk/MDRlYjAzNTNkMjJi/ZGQ2YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}