{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growth In Reverse: Newsletter & Email Growth","title":"From Tweets to 70k: How Jesse \"Accidentally\" Built a Newsletter of 70k Subscribers","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/85f4a113\"></iframe>","width":"100%","height":180,"duration":2851,"description":"\"Every time I try to be an expert, I lose readers. When I’m just me, they stick around.\" – Jesse J. Anderson, Extra Focus newsletter\nFor the first time ever, Chenell & Dylan have recorded LIVE, in-person podcast episodes!  \nComing at you in-person from Kit Studios in Boise ID, Chenell & Dylan connect with Jesse J. Anderson—better known online as ADHD Jesse—to uncover the evolution of his successful newsletter, Extra Focus. \nJesse's grown Extra Focus to over 70,000 subscribers and a combined social following in the hundreds of thousands. Jesse shares the real, raw, and often hilarious truth about building a brand and business around ADHD while balancing a full-time job and raising three kids.\nWe talk through the early days of posting atomic essays in Ship 30 For 30, stumbling into virality, learning what content resonated (and what didn’t), and how he’s navigated massive growth across platforms like Substack, Instagram, and YouTube. \nWhether you're managing life with ADHD or not our chat with Jesse is full of valuable insight into newsletter growth, business, and some brutal honesty.\n\n→ Take your newsletter to the next level with GIR Pro >>\nKEY TAKEAWAYS\nJesse’s unexpected entry into content creation through Ship 30 for 30\nThe signal pointing him towards doubling down on ADHD content\nHow he built a massive newsletter while working full-time and raising a family\nLessons learned from running paid newsletters, courses, and planning a thriving ADHD community\nWhat led to his viral Instagram and Twitter growth, and Jesse's simple content repurposing strategy\nThe emotional rollercoaster of getting laid off and turning that moment into a creative breakthrough\nWhy authenticity matters now more than ever in a post-AI content world\nLINKS MENTIONED\nAsk us a question or submit a podcast topic idea: growthinreverse.com/questions\nJesse’s Newsletter: ExtraFocus.com\nJesse on: Instagram | Twitter | Bluesky\nShip30For30.com (←affiliate link)\nRecorded in Kit Studios, Boise ID\nCheck...","thumbnail_url":"https://img.transistorcdn.com/NU089nPMmUVIXDYYK0f8JTk7Gdyp67hzxCSr-X8nOOE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYThj/YzZjMTc0ODc4YzIw/ZWFkNzgxN2FkYzg5/MjI1ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}