{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Streamlined Solopreneur: Helping Solopreneurs Automate to Take Time Off Worry-Free","title":"Stop doing \"Sales\" and Start Having Conversations with Nikki Rausch","html":"","width":"100%","height":180,"duration":3337,"description":"Recently, I sat down to dinner with my family when the doorbell rang. It was a door-to-door HelloFresh salesman, who wanted to make dinner easier for us (while ironically preventing me from eating dinner). I immediately got frustrated for two reasons: It was dinner time and the interruption was unwelcomedI had already told this guy’s partner “no” several hours earlier. It was a conversation that not only was unwelcome but was already flat-out rejected once before. This sort of tactic is what gives sales a bad name, and why folks like us hate sales. But today’s guest, Nikki Rausch, is here to tell us that’s not at all how sales should work – and what we should do instead. Top TakeawaysSales isn’t a one-way street. It’s a collaborative conversation that you have permission to enter into. And you get permission by asking. The person you’re speaking to has their own language – you need to tailor your offer to meet their needs and use their language. Never make assumptions! You can’t further a relationship without asking questions. Assumptions are driven by limiting beliefs. Questions lead to concrete answers.Show NotesNikki RauschWhat Prepared Plumbers Can Teach You About Winning BusinessThe Selling Staircase: Mastering the Art of RelationshipMastering the Sales ConversationSponsored by: Sensei","thumbnail_url":"https://img.transistorcdn.com/I1py9njGf6ZMYuTNRKP2IDMkoPKJ1ua6X-u7fIFLZHM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82MjY5/YjQzOWJhOWY4NmI3/MTQ3YjY2NzgyZWU0/YzA4NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}