{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Streamlined Solopreneur: Solo Ops to Stop Doing Everything Yourself","title":"Stop doing \"Sales\" and Start Having Conversations with Nikki Rausch","html":"","width":"100%","height":180,"duration":3209,"description":"Recently, I sat down to dinner with my family when the doorbell rang. It was a door-to-door HelloFresh salesman, who wanted to make dinner easier for us (while ironically preventing me from eating dinner). I immediately got frustrated for two reasons: \nIt was dinner time and the interruption was unwelcomed\nI had already told this guy’s partner “no” several hours earlier. \nIt was a conversation that not only was unwelcome but was already flat-out rejected once before. \nThis sort of tactic is what gives sales a bad name, and why folks like us hate sales. But today’s guest, Nikki Rausch, is here to tell us that’s not at all how sales should work – and what we should do instead. \n\nTop Takeaways\nSales isn’t a one-way street. It’s a collaborative conversation that you have permission to enter into. And you get permission by asking. \nThe person you’re speaking to has their own language – you need to tailor your offer to meet their needs and use their language. \nNever make assumptions! You can’t further a relationship without asking questions. Assumptions are driven by limiting beliefs. Questions lead to concrete answers.\nShow Notes\nNikki Rausch\nWhat Prepared Plumbers Can Teach You About Winning Business\nThe Selling Staircase: Mastering the Art of Relationship\nMastering the Sales Conversation\nSponsored by: Sensei","thumbnail_url":"https://img.transistorcdn.com/nq_pjlsCtf_gZsZgJt2zE_K-ctRxRghMx5yw__A5N-k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZGI4/ODM5MTFiNWEwYTVk/YTA0NGI0ZDA1NzM1/MWY4ZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}