{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Coach2Scale: How Modern Leaders Build A Coaching Culture","title":"The CRO Aligning with Capital Strategy with Michael Janes | Coach2Scale Episode #87","html":"","width":"100%","height":180,"duration":2885,"description":"In this conversation of Coach the Scale, host Matt Benelli sits down with Michael Janes, CRO, investor, and co-founder of Rapid Commercialization Partners, to explore why top sales leaders are shifting their focus upstream. Janes unpacks his core philosophy: Sell to the strategy behind the capital, revealing how understanding a company’s ownership structure, whether private equity, venture-backed, or founder-led, can dramatically reshape how reps position value, influence internal champions, and align with executive priorities.From myth-busting the idea that activity volume alone drives results to challenging how most one-on-ones miss the mark, Janes offers a grounded yet forward-looking perspective on what it takes to lead high-performance sales organizations. Listeners will walk away with practical insights on coaching beyond the forecast, the dangers of “super rep” management, and why the real leverage often starts at the board level, not the buying committee. If you’re a CRO or sales leader aiming to uplevel your team and shorten the path to influence, this conversation is required listening.Key Takeaways:1. Sell to the strategy behind the capitalDon’t just “follow the money”—understand the investor’s goals and align your sales motion to how capital is deployed, managed, and expected to grow.2. Coaching needs to shift from deal review to skill developmentMost one-on-ones are ineffective because they focus on forecasting instead of developing the behaviors that lead to consistent performance.3. One-on-ones are broken when they lack preparation and structureGreat coaching starts with preparation; otherwise, reps get a therapy session or a pipeline interrogation, not actual development.4. Sales managers are overwhelmed and under-equippedFLMs are juggling too many priorities with little training on how to coach or drive rep performance—this gap undermines quota attainment.5. Activity without purpose is a myth that needs killingThe old-school mindset of “just make...","thumbnail_url":"https://img.transistorcdn.com/opvAF1t5mX5oS98f075ruJp2ACzoZiGPMnZPHMPw65A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQyODUzLzE2ODc4/ODc0MDgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}