{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The /RealEstate Podcast","title":"A Hot Start in a Cold Market with Stacy Zellner","html":"","width":"100%","height":180,"duration":1818,"description":"“You can’t just slap a Google ad up that has your name and that you’re a realtor, the ad needs to say the right thing to the right people.”Stacy Zellner is back to share her story and how she has utilized her skills from her previous career to help her stand out in real estate. Before moving to real estate in 2021, Stacy was a director of marketing for a software company. However, by the time she got her license and started selling, the market had cooled considerably. That didn’t stop her, through perseverance, planning, and patience she has been able to build a successful business.    During our chat, we explore: Doing open houses Pivoting objections through exploration and education The power of referrals  Working every angle Targeting ads for people looking to move into her areaBuilding her pipeline for the future, not just now How she tells a story through her listings Going beyond the MLS to reach potential buyersWorking with people in every price rangeFor more of Stacy check out her previous episode with Theresa Bastian https://youtu.be/4IFQTUZtSto or find her at either stacyzellner.com or letsmoveaustin.com And watch our previous episode with Theresa Bastian to hear what the market was like when Stacy was starting out https://youtu.be/V7goykM79AA ","thumbnail_url":"https://img.transistorcdn.com/o6taPa12tCYAOJ_vSeIn_KlmfVo2F_dulqj6JVjGiWI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mYjlk/ZWIxNTk1MDM4NWZm/MDk3ZTMyMmI3NGUx/OTE4NS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}