{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#114 Driving Trial at Retail with Digital Rebates + Key Insights on Latest Natural Shopper Trends with Social Nature","html":"","width":"100%","height":180,"duration":2631,"description":"I’m so excited to have our friends at Social Nature back on the show! Today we get to chat with Annalea Krebs, founder and CEO of Social Nature, an all-in-one shopper marketing platform powered by 1 million natural shoppers. Because Social Nature has access to so much great data about natural shoppers, we’ve learned a ton here on the show from them about key trends in natural shopping and who the modern wellness consumer is. I’ve linked in the show notes our other episodes with Social Nature because they are jam packed with knowledge and always very popular. I’m really excited today to explore Social Nature’s new rebate program and what that means for brands driving trial at specific retailers, and I asked Annalea to come with updates on key trends they are seeing in their community, which are really fascinating.Listen in as Annalea shares about:Current top health goals for shoppersTrends on where people are shopping from, including the breakdown on large scale retailers and natural retailersTop product attributes shoppers are looking forSocial Nature’s recent B-corp certification and what that meansSocial Nature’s new rebate model and how it helps brands drive trial at retail faster and with more dataTips for making the most out of an in-store marketing campaignAnd more!Social Nature is a proud sponsor of Startup CPG.Episode Links:Social Nature websiteAnnalea’s LinkedInJoin the Social Nature community as a consumer hereAs a CPG Brand, learn more about Social Nature’s programs here or contact their team at marketing@socialnature.comMentions: Olipop, GoPuff, NotCo NotMilk, Primal KitchenLearn from & get to know the Social Nature team: Episode #87 How Natural Shoppers are Responding to Inflation with Social Nature's Jessica MalachEpisode #50 The Data Behind the Modern Wellness Consumer with Social Nature's Jessica MalachOverview of Digital Sampling with Social Nature founder Annalea KrebsEpisodes that mention Social Nature campaigns: Episode #66 Sharing is Caring:...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}