{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 267: Leveling Up With Customer Feedback with Mighty Networks Gina Bianchini","html":"","width":"100%","height":180,"duration":3089,"description":"\n\n\n\n\nThe Nitty-Gritty:\n\n\n\n* How Gina Bianchini has been leading a slow & intentional brand evolution at Mighty Networks* Why customer feedback has been the key factor in how the brand (and product) has adapted* How the Mighty Networks team is using an online course to gather more customer feedback and create a plan for the future of the brand* What led to leveling up the Mighty Networks visual brand in 2019\n\n\n\n\n\nBrands evolve.\n\n\n\nSometimes brands evolve naturally—think Dunkin’ Donuts changing their name to Dunkin’ to reflect the fact that more people think of them as a coffee place than a donut place.\n\n\n\nSometimes brands evolve… unnaturally—think Weight Watchers changing their name to WW because, well, I’m not sure why other than they’re trying to stay afloat as more & more people care more about health than weight loss.\n\n\n\nThe reason that brands evolve is that a brand is only as strong as its reputation in the mind of the customer.\n\n\n\nA company doesn’t—can’t—have sole ownership of a brand.\n\n\n\nA brand is what the customers believe it is.\n\n\n\nYes, a company can influence a brand’s reputation and story—but it doesn’t own it.\n\n\n\nBrands are co-created with the people who engage with it.\n\n\n\nThis month, we’re examining how brands are built.\n\n\n\nNo, we’re not talking about where to get a logo done or what color scheme to use on your website.\n\n\n\nWe’re talking about how the people you care about—your customers, clients, and prospects—remember your business.\n\n\n\nWe’re talking about the story you tell about what you do, why you do it, and who you do it for.\n\n\n\nAnd we’re talking about what it takes to define a reputation and a presence when there are so many things competing for the attention of our people.\n\n\n\nOver the course of this month, you’ll hear from Martinus Evans who is redefining what it means to be a runner with his podcast 300lbs And Running and his community, the Slow AF Run Club. You’ll hear from Stasia Savasuk about how her journey to discovering her personal...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}