{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HOLDco","title":"What Private Equity Actually Wants: A Middle Market Founder's Guide","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8678b1fa\"></iframe>","width":"100%","height":180,"duration":458,"description":"Private equity has a specific logic — and founders who don't understand it before sitting across the table pay for it. This episode breaks down how PE firms think, what they're actually buying, and how middle market owners can prepare to deal from a position of strength.","thumbnail_url":"https://img.transistorcdn.com/RJDGimILt7OboM9rk-iTrx7MSJcajG2Pa1ouGSk6J7U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mODUw/MmUwZDY3M2YyNDlj/YjlmMTlhMmZjZGNi/Nzg4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}